Samurai PR produces and carries out everything from PR campaigns, lobbyism and newsletters to press releases, ongoing consultancy and communication strategies. We also offer qualified media monitoring and media training. Always with the same focus – measurable results and with the client’s interests at heart. We supply the following services:
Consultancy
Your communication platform is based on your company’s vision, mission and core values – and the challenges which your company or organisation faces. A successful communication platform is about linking your business goals with specific communication goals. We are able to advise you throughout the entire process and help you prioritise your messages before identifying media, contact people within the spokesperson’s sector, opinion-formers and journalists to finally get your messages across.
Newsletters
Newsletters are often used by companies to communicate messages to (potential) customers and collaborative partners. When the company itself bears newsletter costs it can create journalistic texts which are a good deal more sales-oriented than they would be in a newspaper. The vast majority of companies, however, lack the time to speak directly to case companies, prepare articles, handle printing, etc. This is just the kind of assignment to outsource to Samurai PR, as we have the necessary skills and expertise.
Communication strategies
To know when, what and how to do something and identify your PR objectives requires a strategy. A single swallow doth not a summer make. For this reason, a single newsletter or story in the newspaper will not suffice if your goal is to truly make your stakeholders sit up and take note. Together with its clients, Samurai PR therefore develops a PR plan for a targeted communication platform.
We can help you develop a long-term communication strategy together with a plan with a set of overall goals and a dynamic plan of action which we update during the work process. This provides a solid foundation and ensures a coherent communication platform. The more targeted you are in your communication, the better the results – and the longer the effect.
Internal communication
Internal communication is all about alerting your workforce to what is happening and going to happen within the company. Small companies can get by with meetings while larger companies must structure their communication in order to ensure that all employees receive the right information at the right time – and through different channels. Samurai PR can advise you how best to handle internal communication and assist with practical implementation.
Media contact
We can help you find the best stories – and the right media with which to tell them. There is nothing sinister in this, as all newspapers journalists and editorial teams are approached daily regarding potential stories. The art, which we master, is to produce the right story and pitch it to the journalist, who is undoubtedly someone with whom we have had previous dealings. We never bring bad stories, as this would damage our reputation for bringing good ones. This approach generates trust and respect among our network of journalists.
Media training
We provide media training so that you and your colleagues learn how to talk to journalists - whether the interview is broadcast on live TV, given over the phone or by some other means. Media training is about giving you the right tools to get the job done successfully – and to ensure that journalists, viewers, listeners and readers understand your messages. Our media training centres on rhetoric and personal behaviour, and we provide lots of useful tips that not only work with journalists but are equally applicable with staff and customers.
The greater your media training, the greater the degree of calm you will experience in your daily contact with journalists, and the better you will get your messages across.
Press conferences and events
Press conferences are ideal for launching new products or a new service – or simply for making a major news “announcement”. They also provide an excellent opportunity for the press to meet the company – and vice versa. When it comes to press conferences, our core task is to assess whether or not this is the right forum for a given piece of news. This is part of our consultancy service. We would rather say no once too often than once too seldom. We help to find the right press conference location, invite journalists and prepare press kits. We participate in the dress rehearsal and are present at the actual press conference itself.
Events are another way of generating PR. People like events and happenings where they are often more receptive to your messages. Samurai PR can help you to prepare an event or collaborate with you on an event aimed at some of your target groups or assist at other events in which your target groups participate.
Press releases
Editorial coverage has a high degree of credibility and it is possible to generate excellent results at little cost. Press releases are particularly suited to spreading the message to a number of selected media at home and abroad. We help you identify the right angle for your press release, thus increasing your chances of making yourself heard. We know how journalists think and work, and this makes all the difference when it comes to putting your message across.
Media monitoring
In addition to monitoring editorial coverage of your company, we can also monitor your competitors so that you are continually informed about their press coverage. We manage, analyse and summarise media monitoring before reporting back to you. We work with media monitoring of both printed and digital media in close association with different external partners such as Cision and Meltwater.
Product launches
Product launches are a great PR opportunity. Here, a lot can be gained by early planning and by possibly releasing a ‘teaser’ prior to the product launch itself. We can help with planning and find the right press angles so that your product or service receives the best press coverage. Due to our experience, we know how to develop story after story regarding your product/service so we can constantly keep the media kettle on the boil.
Public affairs / lobbyism
Public affairs is all about influencing attitudes, opinion-formers and political decision makers. Samurai PR charts and analyses the political territory and formulates a strategy. The strategy is the map for controlling the overall effort and ensuring that the target is reached. We identify the problem, possible roads of action, key people and groups, and develop the communication platform to influence decision makers. We are your compass throughout the journey towards your goal. Samurai PR does not accept assignments that conflict with market economy or personal freedom. |
|
